CRO & Experimentation
Evidence-based CRO for DTC brands

Proof, not promises.

ASTEROI runs structured experimentation programs for DTC brands. Here's the system — and what it has produced for three of them.

$543K
Validated revenue / month
32
Experiments run
3
Programs, named below
Combined across the three case studies below. Every number validated, none projected.
Start here

The system behind the wins

Methodology

The Experimentation OS

Research becomes insights, insights become tests, tests become revenue — and every step traces back to the evidence. The five-stage pipeline, the six behavioral levers, and the statistical rigor the whole program runs on.

See the methodology →
The proof

Three programs, three case studies

Each one is a handful of experiments on a single page, framed exactly as they were run: insight, hypothesis, before / after, one result line.

GLAMRDiP
At-home gel manicure kits · UK & Australia
Three tests on one page.
+$213K a month.
16
Run
31%
Win rate
$228K
Rev / mo
View case study →
Parachute
Premium home goods · bedding, bath & home
Three tests.
+$221K a month.
8
Run
50%
Win rate
$253K
Rev / mo
View case study →
David
DTC high-protein bars · one-time & subscription
Three tests.
A subscription engine.
8
Run
38%
Win rate
$62K
Rev / mo
View case study →

Research → Insight → Test → Learn. Every time.

JUAN CRUZCRO & Experimentation · ASTEROI